Companies Are People, Too!

Mitt Romney was right: companies are totally people.  Famous, deranged, over-the-top, egotistical people!  Nowadays, it can be difficult to understand corporate behavior, but luckily there’s a celeb for that.  Yesterday’s celebrity blunders are today’s corporate gaffes!
heidisurgerySource: NYDailyNews.com

Facebook/Heidi Montag:
  Annoyed that Facebook can’t seem to look the same for
more than five minutes?  They’re just channeling their inner Heidi Montag-esque love of plastic surgery.  A little status bar update there, a timeline tuck here, a news feed implant inside the existing news feed, why there’s always room for improvement.  Not.

The Gap/Prince:  Did you laugh when The Gap changed its logo to something 6th graders designed in the ’90s?  Remember when Prince changed his name to a logo in the ’90s?  Both goofs are what it sounds like when doves laugh their asses off.

Netflix/Keri Russell:  New Coke all over again, the Qwikster episode was a fail in business 101.  You should make it easier for consumers to use your product, not more complicated!  Netflix pretty much killed the video store through convenience and ease of use.  The Qwikster debacle was like hacking off their trademark quality, kind of like when Keri Russell butchered her infamous curly mane.  No surprise Qwikster (and Keri’s hair) died a qwik death.

miketysonguiltyBank of America/Charlie Sheen:  Recently Bank of America instituted a $5 monthly fee to use debit cards for purchases, claiming that new financial regulations were stifling revenue.  With $6 billion in profits (not revenues, profits), it’s clear the banking behemoth is living in lala land.  They’ve gone totally off the deep end, much like our favorite bitchin’ rock star from Mars, Charlie Sheen.  Only problem?  Unlike tiger-blooded Sheen whose quixotic ramblings have amused the masses, Bank of America’s aggravating ‘woe-is-me’ rhetoric is driving away customers by the bushels.  Not winning … duh.

SyFy/Diddy:  The former SciFi network inexplicably changed its name to SyFy last year, annoying nerds, geeks, and science fiction aficionados the world over.  Alright, we get it, you want to be edgy, just like Sean Puffy Combs aka Puff Daddy aka P Diddy aka Diddy.  Can’t wait to see next year what’s on “CyPhi.”

Countrywide Financial/Mike Tyson:  “This money train’s never gonna stop!”  Wrong.  Countrywide Financial (and nearly every other mortgage lender in the 2000s) should have taken a lesson from Mike Tyson.  Personal pet tigers and lending to risky borrowers (not to mention bundling those risky loans into seemingly respectable but actually toxic securities) are both extremely poor financial decisions.  As in, will-make-you-broke-ass-poor financial decisions.  Bubbles always burst, folks.  Always.

What’s your favorite corporate/celebrity blunder?  Let us know in the comments below!

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About the author

Katie Celia is a writer and indie filmmaker with a passion for crazy schemes and pastries. When not writing for Comediva she's most likely working with her husband on their feature-length documentary about contemporary pole dancing or conning said husband into coming with her on a quest for a chocolate croissant. Luckily, they live two blocks away from a bakery and are usually victorious in their search for brain food nom noms. www.katiecelia.com

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1 comment

  1. MC

    haha – this is brilliant. so true. I wonder, could P&G Gas be channeling the Murdochs? “I swear, we had no idea about any problems with our gas pipeline… until the thing blew up”

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